Volume : 5, Issue : 8, AUG 2019

A STUDY ON CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS (FMCG) WITH REFERENCE TO MADURAI

DR.M.BALA SUBRAMANIAM*, S. DHURGA DEVI

Abstract

The study of consumer behaviour is the study of how individuals make decisions to spend their available resources – money, time and effort on consumption related items. The term consumer behaviour that consumer display in searching for purchasing, using evaluating and disposing of products. Services and ideas, which they expect will satisfy their needs. FMCG is products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods. In recent years, the fast moving consumer goods (FMCG) is witnessing increased use of sales promotion activities all over the world. Primary and secondary data were used. The primary data to be collected through structured questionnaire. 120 samples chosen from Madurai.

Keywords

FMCG, CONSUMER GOODS.

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