Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A COMPARATIVE STUDY OF ONLINESHOPPING AND TRADITIONAL SHOPPING IN MADURAI CITY.

BHAVANI.R, SAMUKTHA.M, DR.N. PRABHA

Abstract

The advent of the internet has revolutionized the way consumers shop, providing them with the convenience of online shopping. This study aims to compare online shopping with traditional shopping in terms of various factors such as convenience, product variety, price, and overall satisfaction. A comprehensive literature review was conducted to analyze existing studies and identify key differences between the two shopping methods. The findings suggest that while online shopping offers greater convenience and a wider range of products, traditional shopping provides a more tactile experience and immediate product availability. Additionally, factors such as trust, security, and social interaction play crucial roles in shaping consumer preferences. Understanding these differences can help businesses tailor their strategies to meet the evolving needs of consumers in the digital age.

Article : Download PDF

Cite This Article

-

Article No : 1

Number of Downloads : 963

References

1. Gilly, M.C., & Wolfinbarger,M.(2000). A comparison of consumer experiences with online and offline shopping. Consumption, Markets and Culture, 4(2), 187-205.

2. Gupta,P. (2015). Comparative study of online and offline shopping: A case study of Rourkela in Odisha (Doctoral dissertation).

3. Sarkar, R., & Das, S. (2017). Online shopping vs offline shopping: A comparative study. International Journal of Scientific Research in Science and Technology, 3(1), 424-431.

4. Cai, Y., & Cude, B. J. (2016). Online shopping. Handbook of consumer finance research, 339-355.

WEBSITE:

1. https://www.planetmarketing.com/blog/importa nce-offline-online-marketing.