Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER PEREFERANCE TOWORDS IN GRB PRODUCT IN THIRUMANGALAM TALUK

MEENA.G, SHOBANA.G, DR.N.PRABHA

Abstract

Dairy Foods Company GRB Dairy Foods Pvt. Ltd is the leading processing company in India. Initially, they have started their business with GRB Ghee in the year 1984 and now they have a diverse product range. For the past years, GRB has set itself for its “Purity, Faith, unshakeable trust” in the minds of the customers. Also, they have built a good reputation and legacy for its authentic traditional taste. Its product categories are Ghee, Masala Powders, Sweets, Instant mix, Ready-to-cook and ready to-eat food, Ice Creams. It’s Factory and the main office is in Bengaluru and another main office in Chennai. It also has branches in 20 countries like USA, Dubai, Australia, Germany, etc.

GRB Dairy Foods Pvt. Ltd is the leading processing company in India. This paper makes a thorough study of GRB with its awareness, recall value, brand recognition, the position of the brand in the market etc. This study has been made with Percentage analysis, tools (like ANOVA and T-test) and with some strategies. The best decision has been suggested to the company. For Brand Success, GRB must stay updated with the upcoming technology and bring awareness to the people.

Keywords

GRB, PRODUCT, AWARENESS, COMPANY.

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WEBSITE:

1. https://www.ibef.org/industry/fmcg.aspx

2. https://www.indiamart.com/grb-dairyfoods/abou t-us.html

3. https://www.gulfood.com/exhibitors/grb-dairy-f oods-pvt-ltd