Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS AAVIN MILK IN MADURAI CITY.

PRAKASH.M, MURUGARAJ.V, MRS. BOBBY

Abstract

This study investigates customer satisfaction with Aavin milk, a significant player in the dairy industry, with a specific focus on Madurai City. Aavin, renowned for its quality dairy products, plays a crucial role in the daily lives of consumers. The research aims to assess the factors influencing customer satisfaction, uncovering the nuances of product quality, availability, pricing, and customer service within the unique socio-economic and cultural context of Madurai. Methodologically, a combination of surveys, interviews, and observational data will be employed together with comprehensive insights. The study scope is limited to Madurai City, offering a localized perspective on customer satisfaction with Aavin milk.

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Article No : 14

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WEBSITE:

1. https://www.aavin.tn.gov.in/

2. https://www.dairytechindia.in/