Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY OF CONSUMER PREFERENCE TOWARDS PARLE-G BISCUITS.

VISWANTH.K, SELVAM.S, MRS.E. BOBBY

Abstract

This study investigates consumer preferences towards Parle-G biscuits, a staple in many households worldwide. Employing both qualitative and quantitative methods, the research aims to discern the factors influencing consumer choices, including taste, price, brand loyalty, and nutritional considerations. Through surveys, interviews, and data analysis, the study seeks to uncover patterns in consumer behavior and perceptions, shedding light on the significance of Parle-G in the biscuit market. Findings from this study can inform marketing strategies and product development initiatives, enabling companies to better meet consumer needs and preferences in this competitive market landscape.

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Article No : 19

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References

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WEBSITE:

1. https://www.scribd.com/doc/62314456/Project- on-Parle-G

2. https://www.parleproducts.com/brands/parle-g

3. https://en.wikipedia.org/wiki/Parle-G