Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER PREFERENCE TOWARDS SMART WATCHES IN MADURAI CITY
GOWTHAM V, JANARTHANAN V, MS.U.BHARATHI
Abstract
This study investigates the preferences of consumers in Madurai City regarding the adoption and usage of smart watches. With the rising popularity of wearable technology, understanding the factors influencing customer choices becomes crucial for both manufacturers and marketers. This study employs a mix of surveys and interviews to analyze the key determinants, including design, features, price, and brand reputation that shape the preferences of individuals in Madurai City. By uncovering these insights, the study aims to contribute valuable information to the smart watch industry, helping businesses tailor their products to better align with the specific needs and desires of the Madurai consumer market.
Keywords
CUSTOMER PREFERENCE, PRODUCT FEATURES, BRAND LOYALTY CHANGES IN TECHNOLOGY.
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