Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER ATTITUDE TOWARDS HORLICKS PRODUCTS IN MADURAI CITY.
JEEVAN RAJ. A, VISWANATH. P, MRS. M. SHANMUGAPRIYA
Abstract
Healthy living is the prime concern of today's society. Many studies show that people are adopting health-related changes in their eating habits. These changes create a new opportunity in the food and drink industry. This is the reason the health drink industry emerged as the most popular and growing segment of the overall soft drinks industry in the world. As compared to the other food supplements health drinks stand at the top in position, because these drinks have no side effects. There is enormous competition in between various international brands of health food and drink companies. They are coming up with new products and strategies. Malted health food drinks are among the best substitutes for complete food. India, the world's largest malt-based drinks market accounts for 22% of the world's retail volume sales. These drinks are traditionally consumed as milk substitutes and also available mixed with water and marketed as nutritious drinks mainly consumed by the old, the young, and the sick persons.
Keywords
HEALTH DRINKS, CUSTOMERS, ADVERTISEMENTS, NUTRIENTS OF HEALTH.
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