Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS MEDIMIX SOAP IN MADURAI CITY

PARTHASARATHI.B.K, VIJAY.A, DR. M. DINESH KUMAR

Abstract

The abstract for the study on "Customer Satisfaction towards Medimix Soap in Madurai City" seeks to assess the buying behavior and satisfaction levels of customers towards Medimix soap in the specific market of Madurai. The study aims to investigate various factors influencing customer satisfaction such as price, quality, brand loyalty, and advertising. By conducting surveys and interviews among a sample population in Madurai, the researchers intend to gather insightful data on why customers choose Medimix over other soap brands, and how satisfied they are with their purchase. This research is crucial for Medimix as it will provide valuable insights into customer perceptions and help them enhance their product offerings to better meet customer needs and expectations in this competitive market.

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