Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON COMMERCIAL ADVERTISING AWARENESS AMONG COLLEGE STUDENTS IN MADURAI CITY

ARUN PRASATH. M, KARTHIK. S, DR. P.L. SAVITHREE

Abstract

This study delves into the realm of commercial advertising awareness among college students in Madurai city. Employing a multidimensional approach, we examine the difficult dynamics of how advertising influences the observations, preferences, and consumer behaviours of this demographic. Drawing upon a various array of methodologies, including surveys and in-depth interviews, our research sheds light on the many factors shaping commercial awareness. Key determinants explored include media exposure, socio-economic backgrounds, and cultural influences. The findings underscore the nuanced interplay between advertising strategies and college students' decision-making processes. This research not only provides valuable visions for marketers looking for tailor their campaigns for this specific audience but also contributes to the academic discourse on the evolving landscape of commercial advertising awareness. The implications of our study extend beyond Madurai, serving as a valuable reference for academics, practitioners, and policymakers interested in understanding and leveraging the impact of advertising on college students.

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WEBSITE

1. https://shodhganga.inflibnet.ac.in/handle/10603 /54594

2. http://dx.doi.org/10.5430/ijba.v7n4p67.

3. https://shodhganga.inflibnet.ac.in/

4. http://hbr.org/1965/11/exploit-the-product-life  cycle/ar/1