Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON USER AWARENESS AND SATISFACTION TOWARDS PAYTM IN MADURAI CITY

BALAJI.S, NITHISH KUMAR.R, DR. M. DINESH KUMAR

Abstract

The abstract for "User Awareness and Satisfaction towards Paytm in Madurai City" presents a comprehensive overview of the study that aims to explore the level of awareness and satisfaction among users of the e-wallet service, Paytm, in Madurai City. The research focuses on understanding user perceptions, preferences, and experiences with Paytm as a payment platform. By employing a mixed methods approach including surveys and interviews, the study seeks to gather valuable insights into how users perceive the usability, security, and convenience of Paytm. Furthermore, it aims to identify factors that contribute to user satisfaction or dissatisfaction with the service. The findings from this research will contribute to enhancing user experience and informing strategic decisions for improving services offered by Paytm in Madurai City.

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Article No : 47

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