Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS VIVO MOBILES IN MADURAI CITY.

PRIYADHARSHINI.V, DR.P.L.SAVITHREE

Abstract

India's youth are enthralled by smart phones that have the newest apps and software. Having the newest, most advanced features and technology on a smart phone has become a source of pride and prestige. The purpose of this study is to determine how much of a preference they have for branded smart phones like Vivo. The study's target respondents comprised sixty young people from Madurai, Tamil Nadu. To determine the sample size, a convenient sampling technique was used. Data was gathered using an organized questionnaire, a hypothesis, and data framing. A number of statistical techniques were used to examine the data from the percentage analysis. Vivo can enhance its products and services for customers and better meet market demands by analyzing customer happiness. This improves the precision and science of Vivo's marketing decisions.

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