Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CONSUMER TASTE AND PREFERENCE AROKYA MILK IN MADURAI CITY
NAVEENRAJ.P, DR. M. DINESH KUMAR
Abstract
The abstract for the study on customer taste and preference of Arogya Milk in Madurai City delves into the intricate dynamics of consumer behavior in a specific market. Through thorough research and analysis, the study aims to identify and understand the factors that influence customers' choices when it comes to dairy products, particularly Arogya Milk. By examining variables such as branding, pricing, quality, and availability, the researchers hope to gain insights into what drives consumers to choose Arogya Milk over other alternatives in the competitive marketplace of Madurai City. This information is crucial for dairy companies looking to tailor their marketing strategies and product offerings to better meet the demands of their target audience. Overall, this abstract provides a valuable glimpse into a comprehensive investigation that promises to shed light on the complexities of consumer taste and preference in Madurai City's dairy industry.
Keywords
CONSUMER TASTE, CONSUMER PREFERENCE, GARRETT’S RANKING TECHNIQUE AND REGRESSION ANALYSIS.
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Article No : 81
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WEBSITES
3. https://www.hapdaily.com/product.html
4. https://m.indiamart.com/arokya-co/
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