Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON WOMEN’S PERCEPTION TOWARDS INVESTMENT IN GOLD WITH SPECIAL REFERENCE TO MADURAI CITY.

M. SANJEEVI KUMAR, DR. G. THENMOZHI

Abstract

Gold has been a significant form of investment and cultural symbol in India, playing a crucial role in personal finance and societal customs. This study aims to explore the perceptions of women regarding investment in gold, focusing particularly on Madurai City in Tamil Nadu, India.

The research methodology involves a mix of qualitative and quantitative approaches, utilizing surveys and interviews to gather data. The study examines various factors influencing women's attitudes and behaviours towards investing in gold, including cultural influences, economic considerations, and personal preferences.

Findings from the study shed light on the multifaceted nature of women's perceptions towards gold investment, revealing insights into the role of tradition, financial security, and social dynamics. Understanding these perceptions is crucial for financial institutions, policymakers, and market analysts to design effective strategies and products that cater to the needs and preferences of female investors.

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Article No : 83

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References

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