Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON INVESTORS PREFERENCE TOWARDS MUTUAL FUND IN MADURAI CITY
SELVAKARTHICK .M, DR. N.PRABHA
Abstract
The mutual fund industry has witnessed substantial growth in recent years, driven by increasing investor awareness and the availability of diverse investment options. Understanding investor preferences is crucial for mutual fund companies to design effective strategies and offerings. This study aims to explore the preferences of investors towards mutual funds in Madurai City, a prominent urban centre in Tamil Nadu, India. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive insights. A structured questionnaire is administered to a sample of investors in Madurai City, capturing demographic information and investment preferences related to mutual funds. Additionally, in-depth interviews are conducted with select investors to delve deeper into their motivations, attitudes, and decision-making processes regarding mutual fund investments.
Keywords
INVESTOR PREFERENCES, RISK TOLERANCE, INVESTMENT GOALS, KNOWLEDGE ABOUT MUTUAL FUNDS, AND PERCEPTIONS OF FUND PERFORMANCE. THE STUDY EXAMINES THE ROLE OF DEMOGRAPHIC VARIABLES SUCH AS AGE, INCOME LEVEL, OCCUPATION, AND EDUCATIONAL BACKGROUND.
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Article No : 85
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