Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON INFLUENCE OF ONLINE ADVERTISEMENT AMONG COLLEGE STUDENTS IN MADURAI CITY
SIVABALAN.B, DR. S.RAJAMANI
Abstract
In today's digital age, online advertising has become a pivotal tool for reaching college students. This abstract explores the dynamics of creating compelling online advertisements tailored specifically to engage this demographic. With the proliferation of social media platforms and other digital channels, marketers have numerous avenues to connect with college students, but standing out a midst the noise requires a strategic approach. Understanding the preferences, behaviors, and interests of college students is crucial for crafting advertisements that resonate. This abstract delves into various strategies, including leveraging user-generated content, employing interactive elements, utilizing influencers, and optimizing mobile compatibility. Additionally, the importance of authenticity, relevance, and humor in capturing the attention of college students is discussed. By implementing these strategies effectively, marketers can maximize the impact of their online advertisements and foster meaningful connections with college students in today's competitive digital landscape.
Keywords
ONLINE, ADVERTISING, STUDENTS, STRATEGIES, INTERNET, DIGITAL.
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Article No : 86
Number of Downloads : 1376
References
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