Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CONSUMER BEHAVIOUR TOWARDS DIGITAL MARKETING OF JIOMART IN MADURAI CITY
ISHWARYA K, MS.U.BHARATHI
Abstract
Reliance Industries had launched JioMart, an online grocery store in over 200 municipalities across the country. online purchasing has come relatively important in the twenty-first century. In such a circumstance, internet shopping came the most accessible and applicable way of copping for them. The Internet has converted the shopper's retail system and has fleetly grown into a worldwide request. JioMart was anticipated to give a tough competition to prominent grocery delivery services like Amazon, Flipkart and Big Basket in the country. The public roll- eschewal handed consumer with a useful volition to being players( BigBasket, Grofers) as online grocery orders had spiked, reducing the store visits. Reliance’s presence in consumer electronics, fashion, life and grocery orders had spiked, reducing the store visits. Reliance’s presence in consumer electronics, fashion, life and grocery corridor was formerly strong. The Internet has changed the way consumer buy goods and services. Consumer use the Internet not just to buy products online, but also to compare prices, products, features, and after- deals and support backing they will admit if they buy from a certain retailer.
Keywords
CONSUMER BEHAVIOUR, BRAND LOYALTY, INTERNET, MARKETING.
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