Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER PERCEPTION TOWARDS KHADI PRODUCTS IN MADURAI CITY

DHIVAKAR.N, DIVYA PRAKASH.P, MRS. E. BOBBY

Abstract

Khadi is very closely associated with India's freedom movement and it's a matter of pride for every Indian. The khadi movement aimed at boycotting foreign goods including cotton and promoting Indian goods. Even after the independence khadi was associated with politics. Khadi is a symbol of over national freedom, struggle and of our commitment to maximum possible self reliance. The Khadi Gramodyog institutions are engaged in providing livelihood to Millions of spinners, weavers and Artisans in the rural areas. To provide an opportunity to the rural population to undertake creative and productive activities which generate self-employment and income. The opportunity to every man; women and child to cultivate self discipline and self scarifies as a part on cooperation.

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References

1. Snigdha Ahuja (2017, Ocober Tuesday). Khadi: Breaking historical shackles, the humble fabric now belongs to the future. India.

2. Khadi and Village Industries Commission,. Khadi - Recent Status and Future Scope. KVIC.

3. Dr. Hitendra J. Patil, and Mr Yogesh P Suwarde (2018). Study of the Khadi Clothing Choice among College Going Students. New Man International Journal of Multidisciplinary Studies, 103-112.

WEBSITE:

1. https://www.khadiindia.gov.in/

2. https://khadiessentials.com/

3. https://khadiorganique.com/