Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS LAKME PRODUCTS IN MADURAI CITY

NALINI .R, UMA MAHESHWARI.K, MRS.M.SHANMUGAPRIYA

Abstract

The first and most important objective of my study is to know the awareness, perception, and customer satisfaction of women of Cosmetic products in Andhra Pradesh and the focus here is on the brand LAKME and the Loyalty enjoyed by it. The study of customer satisfaction is the most important factor for marketing any goods and services. Customer satisfaction suggests how individuals, groups, and organizations select, buy, use, and dispose of Goods, Services, and Ideas or Experiences to satisfy their needs and wants. It also gives clues for improving or introducing products or services, setting prices, devising channels, etc. The cosmetics sector is one of the best and most important sectors at present. There are a lot of future opportunities in this sector. The increasing trend of different cosmetic products etc adds fuel to the market's growing opportunity. The demand for cosmetics is not only increasing in women but also increasing in men. So, many opportunities have been arising and changes have been made in consumer perception.

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References

1. http://lakmeindia.com/pages/about-us

2. http://www.cosemeticbusiness.com/advertise