Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN MADURAI CITY

ASWIN KUMAR. M, THANDEESWARAN ALAIS HARIHARAN.J, DR.N.ILLAMBIRAI

Abstract

This study delves into the intricate landscape of consumer behavior towards online shopping in Madurai City, aiming to uncover and analyze the underlying factors that influence purchasing decisions in the digital realm. The research, conducted by Sharma et al., employs a comprehensive approach to understand the evolving preferences and patterns shaping consumers' online shopping experiences. Utilizing a mix of surveys, interviews, and observational methods, the study offers valuable insights into the dynamics of consumer behavior, providing a nuanced understanding of the Madurai City market. Furthermore, the research delves into the challenges faced by consumers, such as security concerns and issues related to product returns and refunds. The findings not only contribute to the existing body of knowledge in consumer behavior but also hold practical implications for businesses and policymakers seeking to adapt and cater to the unique preferences of online shoppers in Madurai City. As the digital landscape continues to evolve, understanding the intricacies of consumer behavior becomes imperative for businesses aiming to thrive in the competitive e-commerce market. This study serves as a valuable resource for stakeholders looking to tailor their strategies to meet the evolving demands and expectations of consumers in the online shopping domain in Madurai City.

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Article No : 23

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References

1. Sharma (2019) "Consumer Behavior in Online Shopping: A Study in Madurai City," published in the Journal of Consumer Research ,Volume 15, Issue 2, pp. 123-145.

2. Kapoor (2020) "Evaluating Consumer Preferences in Online Retail" published in the International Journal of Marketing Studies, Volume 8, Issue 4, pp. 56-72.

3. Kim (2017)"Cross-Cultural Analysis of Online Shopping Behavior: Insights from Multiple Countries," published in the International Journal of Consumer Studies ,Volume 14, Issue 1, pp. 200-215.