Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER PREFERENCE TOWARDS MAHINDRA TRACTORS IN MADURAI CITY
MAHARAJAN .M, SANTHOSHKUMAR. G, U.BHARATHI
Abstract
This study investigates the preferences of customers towards Mahindra tractors in Madurai City, focusing on key factors influencing their purchasing decisions. Mahindra tractors have emerged as a significant player in the agricultural machinery market, particularly in regions like Madurai, where agriculture forms a vital part of the economy. The research aims to provide insights into the specific features, brand perception, and customer satisfaction levels associated with Mahindra tractors, thereby offering valuable implications for marketing strategies and product development.
Keywords
CUSTOMER PREFERENCE, FARMERS ATTITUDE, PRODUCT FEATURES, BRAND PERCEPTION.
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References
1. httpswww.marketing?i.com marketing–anix-of- Mahindra-and-Mahindra
2. www.ibel.com