Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON MARKETING STRATERGIES OF VEGETABLE VENDORS IN MADURAI DISTRICT
GOPINATH.C, SANTHOSH PANDIYAN.M, DR. S. MANJULA
Abstract
This study aims to investigate and promote sustainable practices among vegetable vendors in Madurai District. By analyzing current vendor behaviors, market dynamics, and environmental impact, the research seeks to identify opportunities for implementing eco-friendly measures, reducing waste, and fostering a more sustainable supply chain. The findings are anticipated to provide valuable insights for policymakers, vendors, and stakeholders to enhance the overall sustainability of vegetable trading in the region. In the bustling landscape of urban markets, vegetable vendors play a pivotal role in connecting consumers with the vibrant abundance of nature. These unsung heroes of the culinary world form an essential link in the food supply chain, offering a kaleidoscope of fresh produce to eager customers. With their colorful displays and aromatic offerings, vegetable vendors create a sensory experience that transcends the transactional nature of their trade. The vegetable vendor's cart or stall becomes a microcosm of nature's bounty, inviting customers to explore the textures, colors, and flavors that each vegetable brings to the table.
Keywords
MARKETING STRATEGIES, VEGETABLE VENDORS, POLICY MAKERS, STAKE HOLDERS, ENVIRONMENT.
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Article No : 51
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References
1. M.PARIMALA1 , ASHMITHA.V2 RUBASREE J, “A Study on Socio Economic Conditions and Challenges Faced By Vegetable Vendors in Uzhavar Sandhai, B.B. Kulam, Madurai”, International Journal of Humanities Social Science and Management (IJHSSM) Volume 3, Issue 3, May-June, 2023, pp: 46-54.
2. Gautam Choudhary choudharygautam82@gmail. com Angita Raghuwanshi, “Issues and challenges faced by vendors in unorganized setup – A study on vegetable vendors of Chhatarpur District, Madhya Pradesh”, International Journal of Advanced Research, Ideas and Innovations in Technology, (Volume 7, Issue 6 - V7I6-1195)
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