Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER SATISFACTION OF THE KIA MOTORS IN MADURAI CITY
T. KARUPPUSAMY, S. PRASANTH, DR. S. RAJAMANI
Abstract
India's automotive sector is growing significantly. People are becoming more inclined to buy luxury items like cars, diamonds, etc. when their per capita income rises. It's time to start serving clients at any point and at any level that suits their needs. Businesses are coming up with a lot of strategies to please their clients, and one of them is the "Customer Satisfaction Survey," which provides the customer happiness quotient. Customer behavior after a purchase is used to gauge customer happiness. Customers are content when their expectations are met by the perceived value of the goods and services; nevertheless, they are not satisfied when the perceived value of the goods and services falls short of their expectations.
Keywords
LUXURY THINGS, CUSTOMER SATISFACTION SURVEY, INDIAN MARKET, ROAD BLOCKS AND CHALLENGES.
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