Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER PRCEPTION TOWARDS ADOPTION OF 5G MOBILE TECHNOLOGY IN MADURAI CITY

MUTHU PANDI. V, VEERAMANI. V, MRS. R.NANDHINIEESWARI

Abstract

A research study was conducted with an objective to understand the Indian consumers’ Perception Choice in selecting 5g mobile telecommunication service providers. Consumers’ Perception is Widely varied in accordance with the Communication quality, call service, Facilities, price, Customer care and service provider’s attributes. A structured questionnaire was Developed to Collect the required primary data from the consumers. The outcome of this Research shows a Comprehensively integrated framework to understand the relationships among Several dimensions. The study shows communication and price were most influential and most Preferential factors in Selecting telecommunication 5g service provider. However, product Quality and availability has a significant impact on consumer perception choice in selecting Mobile service provider.

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