Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER AWARENESS OF E-BANKING SERVICES WITH SPECIAL REFERENCE TO MADURAI CITY
SONIYA GANTHI.A, DR.S.RAJAMANI
Abstract
After the nationalization of banks in India, the banking sector has been growing according to the wants of various elements of society. In recent times, the banking sector has been making rapid strides by using information technology as a platform and endeavouring to scale heights. An attempt has been made in this paper to examine the awareness of e-banking services by banks in recent times. Liberalization and information technology have attracted many foreign banks to India. This will open up new markets, new products, and efficient delivery channels for the banking industry. The use of technology has indeed increased the penetration, productivity, and efficiency of banking services, making even small transactions feasible and cost-effective.
Keywords
E-BANKING, ONLINE TRANSACTION, PREFERRED E-BANKING SERVICES, CUSTOMER AWARENESS, ATM ETC.
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Article No : 74
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References
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2. KOTHARI CR: Research Methodology: methods and techniques, 2nd Edition New Age International Publishers, New Delhi(2009)
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