Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER PERCEPTION TOWARDS HOUSING LOAN FACILITIES PROVIDED BY PUBLIC SECTOR & PRIVATE SECTOR BANKS IN MADURAI CITY

N.BALA MURUGAN, U. BHARATHI

Abstract

The housing loan plays a crucial role in the overall economic development, and understanding customer preferences and satisfaction is vital for both sectors to enhance their services. The comparative analysis of customer perceptions regarding housing loan facilities provided by public sector and private sector banks in Madurai City. The housing loan market in India has witnessed significant growth, with both public and private sector banks vying for market share. Understanding customer perceptions towards these offerings is crucial for both sectors to tailor their services effectively. Furthermore, the study highlights areas where public sector banks excel in comparison to private sector banks, and vice versa. These insights are essential for banks to identify areas for improvement and capitalize on their strengths to better serve their customers.

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Article No : 75

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References

1. https://en.wikipedia.org/wiki/Banking_in_India

2. https://onmogul.com/stories/banking-po-pushing -the-banker-in-you

3. https://ijsrem.com/download/a-comparartive-stu dy-on-housing-loan-of-indian-bankand-hdfc-bank/