Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER PERCEPTION TOWARDS HIMALAYA SHAMPOO IN MADURAI CITY

A.STEPHEN RAJ, MRS.M.SHANMUGAPRIYA

Abstract

The project is entitled "A Study on consumer perception towards Himalaya Shampoo in Madurai". It had an objective to determine the company's image of Himalaya shampoo towards customers and the primary objective was to study the consumer perception towards Himalaya shampoo and to analyze the factors influencing the purchase decision of Himalaya Shampoo. We Collected the. Secondary data as. Well as primary data. After collecting the data. Simple percentage analysis method and used statistical tools for the data collected. From the data collected in this study, some people are satisfied with the product of Nivea, and some people are also not satisfied with the product of Himalaya. The suggestion was to show that both males and females have different levels of satisfaction with the product. So it important that the company should focus differently for both males and females. This conclusion shows that most of the customers are highly satisfied with Himalaya shampoo and service. Keywords: Himalaya, Customer Satisfaction, Data analysis, Company Focus, Different level satisfaction.

Article : Download PDF

Cite This Article

-

Article No : 88

Number of Downloads : 1035

References

1. “Milestones Himalaya Global Holdings. Archived from the original on 20 April 2021.

2. India Ratings Upgrades Himalaya Wellness Company to ' IND AA-' Outlook Stable & quot;. India Ratings. Retrieved 4 November 2023.

3. Jump up to a bcdef Haydon, Philipe (19 January 2015). " How Himalaya made ancient Ayurved.