Volume : 11, Issue : 1, JAN 2025

GLOBAL SOUTH AUR BHARAT

BHARAT MEIN GHARELU UTPAD KHARIDTE SAMAY VIBHINN UPBHOKTA DRISHTIKON

VIKAS TIWARI

Abstract

aaj vipanan har kisee ke jeevan mein ek mukhy tatv ban gaya hai aur saath hee yah ek nigam ke astitv ke lie bhee mukhy tatv hai. upabhokta vyavahaar pratyek pharm kee vipanan yojana ka mool hai. adhik se adhik takaneekee pragati, badalatee jeevanashailee, aarthik vikaas ke saath, duniya sabhee ke lie adhik khulee hotee ja rahee hai, upabhokta vyavahaar tejee se badal raha hai. isalie yah aaj kee duniya mein nigam ke astitv ke lie ek mahatvapoorn tatv ban gaya hai. is shodh aalekh mein ghareloo utpaad khareedate samay upabhoktaon ke vibhinn drshtikonon ka adhyayan kiya gaya hai. is shodh patr ka uddeshy pahale se maujood saahity kee sameeksha karake upabhokta pariprekshy kee behatar samajh praapt karana aur vibhinn prakaar ke ghareloo utpaad ke prati upabhokta pariprekshy kee behatar samajh praapt karana hai. yah buniyaadee shodh adhyayan vibhinn kaarakon ka vishleshan karata hai jo upabhokta vyavahaar ke nirmaan mein mahatvapoorn bhoomika nibhaate hain. adhyayan ka uddeshy sambandhit vishayon par khoj, nishkarsh aur sujhaav dena bhee hai.

Keywords

upbhokta vyavhar, gharelu utpad, nirnay lena, kray vyavhar, vipanan.

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