Volume : 9, Issue : 3, MAR 2023

DRA ANNUAL NATIONAL CONFERENCE ON RESEARCH, EDUCATION AND SUSTAINABLE DEVELOPMENT: OPPORTUNITIES & CHALLENGES

SUSTAINABLE DEVELOPMENT IN MULTILEVEL MARKETING (MLM) BUSINESS DURING COVID-19 PANDEMIC

DR.ASHA RATHI, DR.ASHA RATHI

Abstract

Direct selling is a conventional method of marketing. Multilevel marketing (MLM) is a type of direct selling. MLM is a technique for selling products or services to customers directly through personal contacts and recruiting them as members away from retail outlets. They receive commissions or bonuses as a result of the sales made by their recruits. The products or services are sold by direct sellers, who are known as individual representatives of the MLM business. These representatives carry out product demonstrations while selling products.

During the COVID-19 pandemic, this business sector has made a substantial contribution to women's empowerment, self-employment opportunity, skill development, entrepreneurship, and SME development. It transforms all these challenges into opportunities by sharing the values of community and unity. In this paper, we will study the impacts, challenges, and role of this business sector in sustainable development during COVID-19. We will also discuss IDSA, which is an autonomous, self-regulatory body for the direct selling industry working in India. Secondary data such as published research papers, articles, journals, relevant sites, and other sources are used for the study.

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References

1. https://idsa.co.in/what-is-idsa

2.file:///C:/Users/Admin/Desktop/IDSA%20REPORT%202019-20.pdf

3.https://www.infotraxsys.com/insights/direct-selling-mlm-network-marketing-or-party-plan-whats-the-real-difference/

4.https://time.com/5864712/multilevel-marketing-schemes-coronavirus/

5.https://www.caclubindia.com/articles/covid-19-impact-in-mlm-business-43778.asp