Volume : 2, Issue : 12, DEC 2016

CHALLENGES OF MANAGING INTERNATIONAL ACTIVITIES OF THE ALBANIAN ATHLETIC FEDERATION

MA Rejnaldo Gjerazi

Abstract

Considering the comprehensive values of sports events, this study will be focused on the approaches and challenges of the Albanian Athletic Federation in managing and organizing international events. Taking as a study case the International Meeting “Honoring the Robert Emmiyan Figure”, organized by the Albanian Athletic Federation in Tirana, it will be analyzed the management of the human resources, promotion of the activity and the awareness campaign. The paper will discuss the following issues:
? The practices that Albanian Athletic Federation applies at the preparatory phase, during the development of the activity and its closure;
? Analysis of methodologies and selection criteria of the Local Organizing Committee;
? Exploring the techniques of promoting activity in media and marketing management.
By analyzing these aspects has been aimed to provide a thorough picture related to the problems identified during the organization of activities at an international level. Identification of these problems may assist in drafting a development platform in future activities, taking into account the role of these events in strengthening organizational capacity of the Albanian Athletic Federation and improving its image. Using sports theories intertwined with SWOT Analysis and empirical evidences, the study suggests that the Albanian Athletic Federation needs to improve its internal mechanisms specifically on issues of management and marketing.

Article : Download PDF

Cite This Article

Article No : 12

Number of Downloads : 1263

References

[1] Schulenkorf N., “Sport for Development Events and Social Capital Building”, Journal of Sport for Development, Vol. 1, Editon 1, University of Technology, Sydney (UTS), March 2013, pg.25 [2] These types of activities are basically organized to raise the awareness about the importance of involving in sport activities. [3] Van der Wagen, L. “Event management, for tourism, cultural, business and sporting events”, Elsternwick: Hospitality Press, 2001 [4] Roche, M. “Mega-events and modernity”, London: Routledge, 2000 [5] Personal Interview, Nikolin Dionisi, 15 June 2013 [6] Press release on the organization of the Emmiyan event. Accessed on www.aaf.al, on 20.11.2013 [7] Ibid 4 [8] As to the official declaration of the Albanian Federation the main goal of this event it was to increase and strengthening collaboration among different countries in the field of the sport education. [9] Pellegrino G., “A lasting legacy: How major sporting events can drive positive change for host communities and economies”, Deloitte Touche Tohmatsu, 2010, pg. 4 [10] Sinani Sh., “Gjergj Ruli:"Kemi bërë një kontratë bashkëpunimi ndërmjet Maqedonisë, Kosovës dhe Shqipërisë”, Ylli Press, 21.04.2013 [11] Prof.As.Dr. Artan Shyti “Rruga e gabuar e sportit shqiptar”, Opinion, Panorama Sport, 19 June, 2013
[12] It is set up by the order of the head of the federation and it is comprised of: The president, general secretary, finance, coordinator of foreign relations, coordinator of accommodation, media coordinator, and coordinator of judges, coordinator of volunteers and the coordinator of security. Each coordinator takes various responsibilities. [13] See ibid 9 [14] International Centre for Research and Consultancy at Manchester Metropolitan University and UK Sport (2003) Sports Development Impact of the Commonwealth Games: Study of Volunteers (Pre-Games) Executive Summary. Manchester: ICRC (MMU). [15] Dublin City Council Event Unit “Guidelines for Event Organizers”, February 2012, pg. 23 [16] See ibid 4 [17] International Conference on “Media and mediatisation of history”, University of Tirana, Faculty of History and Philology, Communication and Journalism Department, November 2012 [18] Guidelines for the organization of events on structural funds, Ministry of Public Administration and Administrative Reform, Netherland, 2005, pg. 6 [19] Balla, A., (2013), Ruli: Atletika është gjallë, po thyhen rekordet e plejadës së artë”, Gazeta Sot, Tirana. [20] Centre of Marketing and Management, (2011), “Planning and organizing sport event”, Brussels. Dublin City Council Event Unit, 2012, “Guidelines for Event Organizers”, Dublin. [21] Fuga A., (2012) International Conference on “Media and mediatisation of history”, University of Tirana, Faculty of History and Philology, Communication and Journalism Department, Tirana. [22] International Centre for Research and Consultancy at Manchester Metropolitan University and UK Sport (2003), Sports Development Impact of the Commonwealth Games: Study of Volunteers (Pre-Games) Executive Summary. Manchester: ICRC (MMU). [23] Ministry of Public Administration and Administrative Reform, (2005) “Guidelines for the organization of events on structural funds”, Netherland. [24] Press Release of the Albanian Atheltic Federation “Njoftim mbi organizimin e Mitingut Ndërkombëtar “Nderi i Figurës ROBERT EMMIYAN”, available at www.aaf.al, accessed on 20.11.2013 [25] Pellegrino G., (2010), A lasting legacy: How major sporting events can drive positive change for host communities and economies”, Deloitte Touche Tohmatsu.
Research Paper E-ISSN NO : 2455-295X | VOLUME : 2 | ISSUE : 12 | DEC 2016
I N T E R N A T I O N A L E D U C A T I O N A L S C I E N T I F I C R E S E A R C H J O U R N A L
62
[26] Roche M., (2000) “Mega-events and modernity”, London: Routledge. [27] Sinani Sh., (2013) “Gjergj Ruli: “Kemi bërë një kontratë bashkëpunimi ndërmjet Maqedonisë, Kosovës dhe Shqipërisë”, Ylli Press. [28] Schulenkorf N., (2013), Sport for Development Events and Social Capital Building, Journal of Sport for Development, Vol. 1, Edition 1, University of Technology, Sydney (UTS). [29] Shyti A., (2013) “Rruga e gabuar e sportit shqiptar”, Opinion, Panorama Sport, Tirana [30] Van der Wagen, L. (2001), Event management, for tourism, cultural, business and sporting events, Elsternwick: Hospitality Press.