Volume : 5, Issue : 8, AUG 2019

CONSUMER PREFERENCE FOR ONLINE MARKETING IN MADURAI

P. L. SAVITHREE*, DR. A. THENMOZHI

Abstract

The internet and world wide website have been the most exciting development in the field of information and communication technology in the recent years. Internet and web technologies have fundamentally changed the way of business interacted, transacted and communicated with consumers. Commerce via the internet/ e-commerce, consumers has been experiencing rapid growth for the last few decades. It is well known to most of the internet researches that, the volume of online business-to-consumer (B2C) transactions are increasing annually at a rapid pace. It has become a dynamic virtual medium for selling and buying the goods and services. Consumers use the internet for different purposes like searching the product features, price, reviews, selecting the products through online, placing order and making payment.

Keywords

CONSUMERS, E-MARKETING, ONLINE, WEBSITE, E-TAILER, INTERNET, TECHNOLOGY.

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