Volume : 3, Issue : 1, JAN 2017

DIGITAL MARKETING CAMPAIGNS BY FURNITURE RETAILERS TO GENERATE ONLINE AND OFFLINE SALES : WITH SPECIFIC REFERENCE TO IKEA , PEPPERFRY AND URBANLADDER

SHREYA NIGAM, AADIT D JAIN

Abstract

Companies worldwide are trying to ensure that their advertisements are seen and generate a reasonable ROI (return on investment). The traditional form of media (Newspapers , TV ads etc) is highly cluttered and hardly one or two advertisements outsmart the rest. Therefore , digital marketing has helped companies to put forward their advertisements to their relevant users and provided companies with a platform to showcase their creativity .Therefore , in this research paper we look at some effective digital marketing campaigns organized by furniture retailers to generate online and offline sales.

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References

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