Volume : 3, Issue : 1, JAN 2017

ETHICS IN MARKETING OF DRUGS

ASHISH S RAO, RIWAJ CHAND

Abstract

In this conceptual paper we aim to study the topic of 'Ethics in Marketing of Drugs' whereby drugs refers to legal medicinal as well as recreational drugs. we try to find a appropriate definition for ethics as well as what it means to a marketer especially with respect to marketing of legal drugs. To understand and answer the above questions better we also read and review articles regarding marketing of drugs throughout the years from the early 1900s to the present. We explore how the concept of ethics has evolved from customer centric model to a stakeholder centric model and why ethics is such an important part of marketing of drugs.

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References

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