Volume : 11, Issue : 7, JUL 2025
GHARELU UTPADO KE KHAREED MEIN UPBHOKTA VYAVHAR KE BHINN-BHINN DRSHTIKONON KA ADHYAYAN
VIKAS TIWARI, DR. ASHOK YADAV
Abstract
is shodh patr ka mukhy uddesheey upabhoktaon dvaar ghareloo utpadonon kee padhaee ke samay apaane jaane vaale bhinn-bhinn drshtikonon ka adhyayan karana hai. upabhokta vyavahaar ek jatil prakriya hai jo saamaajik, aarthik, manovaigyanik aur saanskrtik vichaaron se prabhaavit hotee hai. shodh mein shreegangaanagar jile ke 100 upabhokaton se ekatrit ankaadon ka vishleshan kiya gaya hai. aankadon ke aadhaar par yah paaya gaya ki ling, aayu, shiksha aur any staar upabhokta ko pasand kiya jaata hai. ek saankhyikee pareeksha (Chi-square test) ke madhyam se yah siddh hua ki ling ke anusar upabhokta vyavahaar mein mahatvapoorn antar maujud hai. ye adhyayan vipanan raananeetiyon ke nirmaan mein upayogee ho sakata hai, vishesh roop se ghareloo udyog se sambandhit udyog ke jhooth.
Keywords
ghareloo utpaad, upabhokta vyavahaarakarta, khareed nirnay, upabhokta drshtikon, vipanan rananeeti, upabhokta pareekshan, Chi-square, shreegangaanagar.
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