Volume : 8, Issue : 8, AUG 2022

IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S MINDSET

DR. SANGEETA SAHNI

Abstract

The main objective of this paper is to present quantitative insights into the current state of internet shopping in India, highlighting its rapid growth and influence on consumer behaviour. The study is grounded in existing literature and complemented by primary data collected through questionnaires to analyze customer preferences and patterns. In addition, it explores the prospective development of online shopping and offers a cross-country comparison of consumer behaviour. The research emphasizes recent trends, emerging challenges, and critical factors shaping consumer choices in the digital marketplace. Findings indicate that consumer trust and perceived risks play a pivotal role in purchase decisions, with key concerns revolving around trust, privacy, and security issues.

Keywords

-

Article : Download PDF

Cite This Article

IESRJ

International Educational Scientific Research Journal

E-ISSN: 2455-295X

International Indexed Journal | Multi-Disciplinary Refereed Research Journal

ISSN: 2455-295X

Peer-Reviewed Journal - Equivalent to UGC Approved Journal

Peer-Reviewed Journal

Article No : 11

Number of Downloads : 151

References

  1. Sanjay Mishra, Charu Rastogi, CMA Panigrahi, Ranjan Upadhyaya, PP Raichurkar International Journal 2 (1), 2016 https://www.google.com/ Studies in Indian Place Names, vol. 40, no. 69, 2020, pp. 345-351 E-Commerce-Research-Paper.pdf (ijcams.com)
  2. E-Commerce Research Paper (researchgate.net) Information Systems Consumer-to-Consumer e- Commerce Research Journal of Internet Commerce, Volume 9, Numbers 3-4 (tandfonline.com) Impact- e-commerce-consumer-buying-behaviour.php
  3. https://economictimes.indiatimes.com/small-biz/sme-sector/the-impact-of-consumer-behavior-on- the-future-of-commerce/85122276.cms
  4. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson Education.
  5. Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, Technology, Society. Pearson.
  6. Nasscom & PwC (2020). Future of E-Commerce: The Indian Perspective. New Delhi: NASSCOM.
  7. Singh, N., & Srivastava, S. (2019). Impact of e-commerce on consumer behaviour: Evidence from India. International Journal of Management Studies, 6(2), 45–55.
  8. Statista Research Department (2023). E-commerce market in India – Statistics and Facts. Retrieved from https://www.statista.com
  9. Kapoor, A., & Vij, M. (2021). Digital marketing and its impact on Indian e-commerce. Journal of Business and Management, 23(4), 10