Volume : 5, Issue : 8, AUG 2019
IMPACT OF SOCIAL MEDIA ON WOMEN: A SOCIOLOGICAL ANALYSIS OF HINDI CINEMAS.
SARITA YADAV, DR VINITA LAL
Social Media and gender refers to the relationship between media and gender and how women is represented within media platforms. These platforms include but are not limited to film, radio, television, advertisement, social media and vedio games. Initiatives and resources exist to promote gender equality and reinform women’s impowerment in the media industry and representations for Example: UNESCO in co-operation with the international federation of Journalists elaborated the women sensitive indicatore for media contributing to gender equality and women’s. In sprite of their monumental achievement women’s relationship in media remains drastically different to that of their male counter parts. Women are the focous of only 10% of NEWS stories, comprise just 20% of experts or spoke people interviewed and more 4% of NEWS stories claimed to challenge gender steriotypes. According to report investigation of female characters in popular films across 11 countries, 1 women for 2.24 men appeared on the screen between January 1, 2010 and 1, 2013 of may. In 2009 the screen Actor Guild (US) also found that men continue to make up the majority of roles, especially supporting roles for every female contribute around two roles for every female role whereas female hold a slightly larger proportion of lead roles compair to their proprotion of supporting roles but still less then lead roles occupied by male Actor parts. The focous on media specially for women in this study is the part of a growing global emphasis on gender inequality. Around the world gender gaps persist in health, finance, education, and politics that impact economic growth and social progress. Despite a push by the United Nations to champion gender equality progress remains stagnant in media context worldwide Female representation in entertainment media matters. Previous research indicates that while media does not tell people what to think it does tell us what to think about and how to think about it? Media influence what issues people focous on and what options they think are available for social change. Media content and influence very depending upon the cultural settings and the socio political empowerment but no country to date how achieved political, social alleconomic gender parity. Under this back drop my study is based on Indian cinemas as per my title” Impact of social media on Women: An Sociologial Analysis of Hindi Cinemas” in this we have covered all the diamensions of society like economic, social, educational, and cultural. Focus of my study is mainly is on women empowerment exist in society or not? with special reference to context of Indian cinema..
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