Volume : 3, Issue : 1, JAN 2017

STUDY ON THE PERCEPTION OF CONSUMERS TOWARDS KUMBAKONAM FILTER COFFEE IN NATIONAL HIGHWAYS OF TAMIL NADU

I.SOMANNA .K.A, DR. A. RAVI, DR. M.SARAVANA KUMAR

Abstract

Traditionally Indian has the habit of drinking tea rather than coffee, which was thought as more in South Indian drinks. Over a period of time this perception has been changing and more and more people are taking coffee. The entry of International players such as Bru, Nescafe coffee, Cafe day, Sunrise and Kothas has changed the scenario. The present study has been carried out the Consumer perception of coffee goers to the Kumbakonam filter Coffee outlets in Tamilnadu. Primary data has been collected from 200 respondents who have experience of these outlets. Data has been analyzed to gain insights of the Consumers? responses by using. ANOVA and frequency analysis, it has been found the majority of respondents have satisfactory experiences with these outlets.

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References

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