Volume : 2, Issue : 5, MAY 2016
THE DIGITAL FUTURE OF RETAIL
Arun Kohli
Abstract
As more shoppers turn to their smartphones to do product research, retailers need an all-inclusive mobile marketing strategy to reach consumers at just the right time. Consumers are 'center stage' in their relationships with retailers. The idea that a bricks and mortar store can simply 'pile it high and sell' are increasingly waning. The instore experience needs to compliment and work with the ecommerce experience by adding a sense of magic and hyper personalization that is so perfect to each individual that it can't be found elsewhere. Retail needs to be the theatre!
Keywords
Retail, Technology, Marketing, Integration.