Volume : 3, Issue : 5, MAY 2017

THE NEED OF PROMOTION OF SOCIAL WELFARE SCHEMES IN RURAL AREA- A STUDY OF ALLAHABAD DISTRICT

GONU, Avaneesh Kumar

Abstract

The present government has introduced many social schemes (Pradhan Mantri Jan Dhan Yojana, Pradhan Mantri Suraksha Bima Yojana, Atal Pension Yojana) to enhance the financial inclusion and to provide banking and financial services to all section of the society. This paper is descriptive in nature and highlights the role of promotion for these schemes in rural areas to create awareness among the people. The main objective of this paper is to study all the promotional activities by which all this social schemes are promoted in rural areas.

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References

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