Volume : 3, Issue : 1, JAN 2017

THE VARIOUS APPARITIONS AND CONTROVERSIAL STRATEGIES ADOPTED IN STEALTH MARKETING

MANASWINI REDDY, AKSHARA ARAVIND, PROF. SRIDHARAN

Abstract

“Humans like to see patterns even when there are none.” Stealth Marketing or undercover marketing is perhaps the most effective and also the most deceptive form of marketing that companies adapt to become viral in a short span of time. The strategies and methods are used in this form of marketing are in such a way that the viewers are greatly affected and talking about the product in public becomes entertaining, fascinating and news worthy. The concept is based o the fact that interpersonal communications is more effective than conventional forms of marketing. Some of these strategies centre around the usage of tactics like humour, taboos, scandals, unusual rumours, mystery elements and selective revelation. This paper briefly talks about the most popular and effective stealth market strategies and companies that successfully adapted and implemented them .

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References

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