Volume : 2, Issue : 6, JUN 2016

UBER: IS THE PARTY STILL ON? (UNDERSTANDING THE STRATEGIES OF THE TAXI PROVIDER THAT HAS MADE HEADLINES FOR BOTH RIGHT AND WRONG REASONS)

Dr. Vandana Deswal

Abstract

Organizations bring forward lot of managerial potentials like initiative and innovation with risk taking abilities. To succeed in any business one needs to ethically optimize these abilities well. Every field is full of various success stories of startups. This case study is an endeavor to find the strategies that a successful company adopts and also the relevance of fair play. The ethical and moral grounds are also tested and questioned to illustrate theiressence in business.Uber has come up as one of the fastest
growing company in recent times and is also among the ones which are in the media for wrong reasons too. The contradiction it has made in the recent news headlines is a matter of study in itself. Once it is one of the fastest developingnames in cab providing services and next its working is questioned after an unfortunate rape case in Delhi by one of its drivers. This paper is expected to bring in lot of discussion on the strategies and the policies of the company that have helped it grow and that it is expecting to take it out from the tide of litigations.

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